The use of gems to vitalize water is a traditional art which was already known to the ancient Greek and wise men and women during medieval times. Recently, this old tradition has been rediscovered. Gemstones have the ability to store energy. That effect makes quartz watches work, for example. Each type of gem, by nature, has its unique kind of energetic information. The gems inside the VitaJuwel vials transfer their information to the water that surrounds the vial and, thus, improve the waters' vitalization level. An effect which regular water drinkers might even be able to taste!